Sloganeering: A Choose Your Own Adventure Post!

This is a Choose Your Own Adventure Post. You make it what you want! See below!

Not long ago my little budding reader, six years old, noticed in a liberal relative’s home a sign full of slogans. This is the one:

He read it out loud flawlessly. I was rather impressed (as was our beloved liberal relative); he had only just started performing this trick.

But then, can you really call what a six-year-old does with this text “reading”? Decoding, maybe. But reading? With the likely exception of the text in white at top and bottom, I feel confident that he understood every word and none of them at the same time.

And where would I even begin explaining these slogans to him? Each one has a backstory that it is attempting to summarize—and weaponize; that’s what political slogans do. They’re most effective when they put opponents on the defensive. They are rhetorical moves on the level of “Did you beat your wife today?” Who’s going to deny, strictly speaking, that African-American lives are important, that women are human, that to be human should be permitted by governments worldwide, that Bill Nye and Mr. Wizard really did those cool experiments on TV when we were kids, and that tautologies are tautologies? A successful slogan makes its targets appear foolish, deniers of the obvious like, well, climate deniers (which I, for one, am not: there is a climate, darn you!).

The function of slogans is the same on the right. (And in the center. And among greens or Tories or Labour or those pro-Uhuru-Kenyatta and those pro-Raila-Odinga. I don’t actually know any Kenyan political slogans, but I know humans.) Who’s going to say that police lives are expendable or that we should erase 9/11 from the history books?

Slogans do not summarize arguments; they replace them. They serve when the argument has broken down, for when there is no room left for two (or more) sides to discuss their claims. Slogans are screams. Within a group they are binding totems—in both senses. They bind the group together, and they wield authority: disagree and you’re out.

Lest I appear to be opposed entirely to slogans, let me observe that sometimes a slogan is all you have time for—like on a bumper. And if they’re not nasty or irresponsible or profane or scatological they can serve a valuable role: they constitute a vote noticed by enough people that, in the aggregate, they shape the zeitgeist. Without doing a scientific study, exactly, I can still get a sense through bumper stickers of where the people around me lie on the political spectrum (around here I’d say it’s an even mix of ΜΟΛΩΝ ΛΑΒΕ and COEXIST). That has a value.

And they’re such a fixture in our culture that a viewpoint without a slogan is an immature viewpoint—and an “offenseless” one. Sometimes one’s opponents really are wrong, really are doing something bad, and a little sloganeering is what’s needed to bring a group together that hasn’t existed before: only after 1973 did we need “it’s not a choice, it’s a baby.”

Now, as promised, you get to choose how this post ends. Do you want it to be about King James Onlyism or about acceptance of homosexuality in evangelicalism (by the way, I do not equate the two in importance)?


To make this Choose Your Own Adventure post work I had to bury the lede way down here… I’ve been building to this paragraph: Sometimes I feel the desire to grab a slogan and scream it at my opponents. I even hope that my forthcoming book, Authorized: The Use and Misuse of the King James Bible might help create one, and bring a new “movement” or strategy to maturity. We’d have a slogan something like “GIVE US THE BIBLE IN OUR ENGLISH” (longer version for bigger bumper stickers: “GIVE US THE BIBLE IN OUR ENGLISH BASED ON WHATEVER MANUSCRIPTS YOU PREFER”). But I wrote a book because I’m not ready to sloganize yet. I won’t give up on the possibility that there are godly, reasonable, persuadable people who disagree with me over the present usefulness of the King James Bible. There are such people: I know some. The book is not, therefore, formally aimed at King James Onlyism. My intended audience is the apparently large number of Christians (based on a Pew study done with Mark Noll) who read the KJV regularly but are not KJV-Only.

There are some Christians, sadly, before whom I feel I must not cast my pearls (though they’re more than welcome to read the book). Discussion is pointless; with them I can only retreat to my slogan. These are people who, at least with regard to the KJV, can’t debate; they can only turn and rend, turn and rend. I pray for God’s mercy on them, and I pray for his mercy on me never to reach that state myself. I don’t want anyone concluding about me, “There’s no point in talking to him,” if I really am sinning or otherwise in error. Only on the truth do I wish to be immovable.

But for other Christians, people who might listen—I won’t retreat to my slogans until I’ve exhausted all other appeals. Authorized: The Use and Misuse of the King James Bible is the last appeal I can think of to my reasonable KJV-Only brothers and sisters, but it is an earnest one, given in the belief that it would be poor service to them to shout a slogan when I can instead “patiently instruct those who oppose themselves.” That’s what they’re doing, after all: “opposing themselves.” They’re hurting only their own by keeping many of God’s words out of their own hands. And I love them enough not to want them to be hurt. I’m keeping my placards and bumper stickers put away until they’ve had a chance to read Authorized. I’m praying for a specific number of them to be persuaded to read God’s words—and to permit others such as their children and bus kids to read God’s words—in their own language and not someone else’s.


To make this Choose Your Own Adventure post work I had to bury the lede way down here… I’ve been building to this paragraph: I fear that the debate over homosexuality has reached the sloganeering stage out on the leftern edges of evangelicalism—and that the sloganeering is going to keep moving rightward. Just read this sad and alarming and hectoring letter written by a BIOLA student to its president—and placed in the Huffington Post; or read the statements being made by a tenured professor suing her evangelical college (and yet presumably still agreeing ex anima with its inerrantist doctrinal statement?). The slogans are flying thick and fast.

Perhaps I’ll reveal undue bias here, but I’d say they’re flying thicker and faster from the left. They’re the ones who’ve spent the most time developing such slogans over the last few decades, “Love is Love” being preeminent among them. Conservative Christians, it seems to me, have just kept saying something that isn’t ever going to be very catchy: “Homosexual acts and desires are sinful.” (Okay, we have our “God made Adam and Eve, not Adam and Steve” line—that counts as a slogan. It’s a bit hokey-sounding, but it is profoundly theologically and biblically true.)

Here’s what I’m going to suggest: the more slogans you hear, the more you know the debate is over. I’m willing to believe that there are Christians out there who are genuinely—and by that I mean “not culpably”—confused about the Bible’s teaching on homosexuality. I think that number is going to shrink, not grow—not because fewer people are going to be confused but because their very confusion is going to be sinful. When God is clear, we have no right to waffle, hedge, and fudge. And he is clear. If Genesis 1 and Jesus’ use of it in Matthew 19 aren’t clear enough, Paul specifically condemns both female and male homosexual relations:

God gave them up to dishonorable passions. For their women exchanged natural relations for those that are contrary to nature; and the men likewise gave up natural relations with women and were consumed with passion for one another, men committing shameless acts with men and receiving in themselves the due penalty for their error. (Rom 1:26–27)

This is not to deny that adultery and porn and other heterosexual sins are serious and spiritual-life-threatening; they are. It is not to deny that evangelical permissiveness on divorce helped the Western sexual revolution along. It is simply to affirm what every Christian everywhere has always affirmed, following the teaching of both testaments. Professing Christians who deny the unanimous Christian position and have had opportunity to know better are not to be credited with “honest” opinions. I have honestly wrong opinions, I’m certain. We all do. But some wrong opinions are not just mistaken but wicked.

In the very passage in which Jesus says, “Judge not,” he goes on to encourage his disciples not to cast our pearls before swine. “Judge not” can’t mean, then, that we make no judgments—but rather that we make only those judgments that we’re wiling to have applied to ourselves. I’m willing to bear this one; I’m willing to be judged by the measure of God’s words: if a professing Christian is shouting pro-LGBT slogans at you, hold onto your pearls. Expel that student. Fire that professor. Don’t let SoulForce on campus. The debate for them—barring an act of God, an act for which I pray—is over. All we can do is slogan it out.

Author: Mark Ward

PhD in NT; theological writer for Faithlife; former high school Bible textbook author for BJU Press; husband; father; ultimate frisbee player; member of the body of Christ.

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