Context, Context, Context!

by Dec 6, 2011ChurchLife, Exegesis3 comments

tchotchke

Oops! Check out my review of this unfortunate Christian tchotchke!

Update: There’s more!

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Four New ESV Editions, Or, How Does Crossway Do It?

Four New ESV Editions, Or, How Does Crossway Do It?

I work for a Christian publisher, and we have made Bibles of various kinds. If you could listen to our internal discussions, you would hear quickly that Crossway sets the standard for Bible publishing. More beautiful typography and more innovative editions have come...

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3 Comments
  1. Jeremy

    On the t-shirt, I like how “And Mitzpah” was just randomly left on at the beginning of the verse.

    • Mark L Ward Jr

      Right! Except that “Mitzpah” does mean “watchpost.” But it’s still odd to leave “And Mitzpah” at the beginning, and I don’t think they did it because they knew what the word meant (though I’m just guessing from available evidence, namely the quality of design work that went into that shirt…).

      This is an example of how slavishly people stick to “verses,” like I think I’ve mentioned. “But God commendeth His love toward us…” They include the conjunction at the beginning because it’s “in the verse,” but they would never do such a thing while quoting a novel or a letter they received.

      I don’t want to make too big a deal of typography and layout considerations; it’s more important that people read their Bibles than that they read a Mark Ward approved edition. But I’m still pretty sure that these considerations matter more than most people think; and I think most people don’t think about them at all.

  2. Jeremy

    I don’t think the designer was even thinking, just taking the whole verse and plopping it on the shirt, “And Mitzpah” and all.