David Pogue, entertaining and perceptive and level-headed tech reviewer at the NY Times, proves again why I read every one of his columns in this genuinely helpful post.
When you buy a product, you are, in a way, locking yourself in. You’re committing to a brand. Often, you’re committing to thousands of dollars in software for that platform, or lenses for that camera, or e-books for that reader. You have a deeply vested interest in being right. Whenever somebody comes along and says, in print, that there might be something better – well, that’s scary.
In that case, you don’t just perceive the commentator to be putting down your gadget. He’s putting you down. He’s insulting your intelligence, because that’s not the product you chose. He’s saying that you made the wrong choice, and all of those thousands of dollars of apps and lenses and books were throwing bad money after good. He’s saying you’re a sap.